Trademark Protection
Trademarks don't have to be identical to compromise your brand. They just have to be similar enough for your sub conscious to recognise them as yours. The example to the left here at first glance appears to be the First Cyber Security logo. But is it? The shape is wrong, it's upside down, well almost. Is that all that is wrong? No, the words have changed too. But at a quick glance you would recognise it as our logo. Suppose we could crawl the internet, not looking just for identical pictures, which are technically much easier to find, but pictures that sort of look similar, designed to fool you, but not actually identical?Anyone showing a logo that is the same or 'similar' to yours without your permission warrants investigation. You have told us who your legitimate resellers are and we can protect them as genuine using our SOLID 3PV™ technology, but whoever remains may be either an unauthorised reseller or more likely a seller of counterfeited goods showing your brand. You can warn your customers with our SOLID 3PX™ technology. You are in control of these customer indicators, not the web site owners.
Of course the reseller may in all other respects be a legitimate business where our SOLID 3PX™ technology is a wholly appropriate way of warning your customers. But for blatant out and out sellers of counterfeited goods which even may mimic your own web site, making no pretence that their sole function is criminal you want the site closed down. But this can take anything from a few hours to many weeks depending upon where the domain is registered. With the S.O.L.I.D. Authentication® solution, not only can you have the site blocked within 30 minutes, but you can redirect the innocent consumer to your legitimate site, so not loosing potential revenue.
You therefore have the complete solution, we validate your legitamate users of your logo, we find the rouge sites, and we warn against them at two distinct levels, depending upon the deception involed.
S.O.L.I.D. Authentication® is a registered trademark of First Cyber Security Limited
Security 'at-a-glance'™, SOLID 3PV™, SOLID 3PX™ and Searchware Hoaxing™ are trademarks of First Cyber Security Limited
